This elective course, offered by Goldman Sachs, is an essential introduction to digital marketing, specifically tailored for entrepreneurs seeking to enhance their business. The course offers a detailed exploration of social media campaigns and the Paid, Earned, Owned (PEO) model, equipping learners with top tips and practical understanding to create effective digital marketing campaigns.
Throughout the course, participants will delve into various aspects of digital marketing, including finding and reaching target audiences, incentivizing campaigns, influencer and viral marketing, and measuring campaign impact. The modules cover strategic planning, utilizing paid, earned, and owned media, social listening, and key performance indicators. Learners will also have the opportunity to apply their knowledge through practical exercises and end-of-course assessments.
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This course comprises modules covering strategic planning, audience targeting, incentivizing campaigns, influencer and viral marketing, and measuring impact. Participants will gain practical skills in planning and evaluating social media campaigns to maximize business opportunities.
This module provides an in-depth exploration of developing a digital marketing campaign, including the use of owned, paid, and earned media. Participants will learn to identify their target audience, utilize viral marketing, and monitor the success of their campaign. Additionally, key tips for managing a digital marketing campaign will be discussed, along with promoting content and measuring impact.
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