Social Media Marketing in Practice

Digital Marketing Institute

Welcome to the Digital Marketing Institute's Specialization in Social Media Marketing in Practice. This comprehensive course is designed to equip you with the skills and knowledge necessary to thrive in the ever-evolving landscape of digital marketing and social media.

  • Learn the fundamentals of social media and digital marketing, including the impact of technology on consumer behavior and the principles of content marketing.
  • Develop a strategic approach to social media and social content, understanding the benefits and advantages for businesses and how to effectively promote and distribute content.
  • Gain insights into leveraging platforms such as Facebook, Instagram, Snapchat, Twitter, LinkedIn, and YouTube for marketing purposes, optimizing advertising features, and engaging with specific audiences.

Upon completion of this Specialization, you will receive a DMI x Coursera certificate, DMI’s Certified Digital Marketing Associate certification, and a complimentary three-month Power Membership, providing access to a wealth of resources to support your career advancement and keep you informed about the latest developments in digital marketing.

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Social Media Marketing in Practice
Course Modules

The course modules cover essential topics such as the impact of digital technology on consumer behavior, content marketing principles, social media strategy, and practical guidance on leveraging major platforms for marketing success.

Social Media and Digital Marketing Fundamentals

Gain a deep understanding of how digital, social, and mobile technology are reshaping consumer behavior and explore the principles of content marketing to engage and build brand loyalty with your audience.

Social Media and Social Content Strategy

Develop a comprehensive social media and social content strategy, understanding the advantages for businesses and learning how to analyze the effectiveness of content promotion and distribution.

Facebook, Instagram, and Snapchat Marketing

Explore the advertising features of Facebook, effective storytelling on Instagram, and strategies for engaging users on Snapchat to maximize your marketing impact.

Twitter, LinkedIn, and YouTube Marketing

Learn to utilize Twitter's real-time engagement, leverage LinkedIn's B2B advertising features for social selling, and harness the power of video and YouTube for reaching and engaging your audience.

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