Lecture

Orbiting the Giant Hairball

Frank Ricks, founding principal of Looney Ricks Kiss Architects, explains the concept of the hairball and recommends the book "Orbiting the Giant Hairball", to entrepreneurs interested in starting a business of any size.


Course Lectures
  • Frank reveals how he started thinking of entrepreneurship at a young age. He believes that if you don't have it, you just make it!

  • Game Plan at LRK
    Frank Ricks

    Frank shares the game plan they have adopted at their architectural firm.

  • Frank emphasizes the importance of having a multidisciplinary team and talks about how it has helped them solve problems in different companies like FedEx.

  • Frank describes the mission statement and the principles they follow at LRK Architecture. He goes on to talk about the issue of perpetuating the company's culture as the company grows.

  • Frank Ricks, founding principal of Looney Ricks Kiss Architects, explains the concept of the hairball and recommends the book "Orbiting the Giant Hairball", to entrepreneurs interested in starting a business of any size.

  • Ricks advises entrepreneurs on how to attract clients in the early days of a firm when a company is trying to compete and it does not have any accomplishments to talk about .