LRK Architects: Building Multidisciplinary Team and Attracting Clients Early On

Stanford University
Course Lectures
  • Frank reveals how he started thinking of entrepreneurship at a young age. He believes that if you don't have it, you just make it!

  • Game Plan at LRK
    Frank Ricks

    Frank shares the game plan they have adopted at their architectural firm.

  • Frank emphasizes the importance of having a multidisciplinary team and talks about how it has helped them solve problems in different companies like FedEx.

  • Frank describes the mission statement and the principles they follow at LRK Architecture. He goes on to talk about the issue of perpetuating the company's culture as the company grows.

  • Frank Ricks, founding principal of Looney Ricks Kiss Architects, explains the concept of the hairball and recommends the book "Orbiting the Giant Hairball", to entrepreneurs interested in starting a business of any size.

  • Ricks advises entrepreneurs on how to attract clients in the early days of a firm when a company is trying to compete and it does not have any accomplishments to talk about .