Fraser believes being an entrepreneur is not a job but a mission. On this journey towards achieveing this mission, you are going to be faced with failures and successes, she says. It is the failures that inform the successes, she adds.
Fraser believes that besides creating meaning for the world, an entrepreneurial venture should be able to create meaning for the people who comprise it as well. In this regard, people are able to passionately and zealously work toward making the company and product successful.