Explore Strategies for Planned Social Change with Jagdish Sheth to gain an understanding of how corporations can drive social change alongside public policy and civil organizations. This course delves into user-centric marketing, environmental sustainability, and the United Nations’ Sustainable Development Goals (SDGs). Learn to comprehend customers’ predispositions and behaviors to effect planned social change.
Through this comprehensive course, students will gain valuable knowledge and insights into corporate social responsibility (CSR) and its implications for driving social change. Taught by the esteemed Professor Jagdish Sheth, this course provides real-world examples and practical strategies for understanding and influencing consumer behavior. Gain the expertise to contribute to meaningful and impactful social change through the business sector.
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This course is divided into two modules, covering user-centric marketing for planned social change and a model of strategy mix choice for planned social change. Gain a comprehensive understanding of how corporations can drive social change and contribute to impactful initiatives.
Module 1: User Centric Marketing for Planned Social Change (Part One)
Module 2: User Centric Marketing for Planned Social Change (Part Two)
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