Business Strategy

University of Virginia

This Specialization in Business Strategy offered by the University of Virginia covers the dynamics and global aspects of strategic management. It provides learners with the skills to evaluate industry evolution, build and sustain competitive advantage, formulate and assess business strategies, and align efforts to organizational strategy.

  • Learn to use SWOT, competitor, and environmental analysis tools
  • Analyze industry structure and competitive dynamics
  • Evaluate opportunities to scale an organization and enter new markets
  • Connect strategic analysis to strategy execution and governance

The Specialization consists of four courses, each focusing on different aspects of business strategy. In the final Capstone Project, learners apply their skills by creating a comprehensive Strategic Analysis for an existing business or a venture of their own.

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Business Strategy
Course Modules

The Business Strategy Specialization comprises four courses, covering foundations of business strategy, advanced business strategy, business growth strategy, strategic planning and execution, and a project-centered course on business strategy in practice.

Foundations of Business Strategy

Foundations of Business Strategy focuses on using SWOT, competitor, and environmental analysis tools, assessing industry structure and competitive dynamics, completing capabilities analysis, and analyzing generic competitive positions.

Advanced Business Strategy

Advanced Business Strategy delves into the dynamics of competition, internationalization strategies, diversification, stakeholder management, and strategies to survive and thrive through industry disruption.

Business Growth Strategy

Business Growth Strategy covers opportunities to scale an organization, entering new markets, game theory analysis, mergers and acquisitions impact assessment, and innovation strategy.

Strategic Planning and Execution

Strategic Planning and Execution explores connecting strategic analysis to strategy execution, strategy formulation, governance's role, and tips from industry experts for successful strategy development and execution.

Business Strategy in Practice (Project-centered Course)

Business Strategy in Practice is a project-centered course where learners apply their toolkit to develop a comprehensive Strategic Analysis, build a well-supported case, communicate key points with executive leadership, and identify strategic paths for the organization.

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