Rodan talks about how infomercials were successful in reaching and re-educating the audience on how to solve their skin problems and in turn helped her company realize an unmet need.
Katie Rodan, co-developer of Proactiv Solution, talks about the benefits of her partnership. She says that it is great for her to have a partner with whom she can share everything and make decisions together to jointly run the business.
Rodan reveals the process of discovering a product that would solve the acne problem that was not being met by any of the products in the market. The main goal was to develop a product that would be easily accessible to target customers.
Rodan discusses the importance of market research while building and testing a product. She also elaborates on how market research was conducted to help develop a good product.
Rodan gives an insight into the obstacles faced while raising money for Proactiv. She discusses the importance of licensing a product as a way of raising money for the company.
Rodan talks about how infomercials were successful in reaching and re-educating the audience on how to solve their skin problems and in turn helped her company realize an unmet need.
During product development, Rodan advises owning the formula of the product, which is an asset, and suggests not losing ownership of it.
Rodan talks about building Proactiv Solutions, getting the right team together and working with a partner to run an organization.