Patent Battles: First-Mover Advantage

Smith talks about how being the first mover in the market has given Intuitive Surgical an upper-hand in patent battles.

Course Lectures

• Technology Adoption

  Lonnie Smith

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  Lonnie Smith, President and Chief Executive Officer of Intuitive Surgical, uses Geoffrey Moore's "Crossing the Chasm" model to explain the adoption of technology amongst surgeons.

• Patient Adoption Curve

  Lonnie Smith

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  Smith discusses how patients have adopted Intuitive Surgical's new technology.

• Patent Battles: First-Mover Advantage

  Lonnie Smith

  Playing

  Smith talks about how being the first mover in the market has given Intuitive Surgical an upper-hand in patent battles.