Mod-03 Lec-05 Market Segmentation and Positioning

Course Lectures

• Mod-01 Lec-01 Introduction to the Study of Consumer Behaviour

  Dr. Sangeeta Sahney

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• Mod-01 Lec-02 Introduction to the Study of Consumer Behaviour (Contd.)

  Dr. Sangeeta Sahney

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• Mod-02 Lec-03 Market Research and Consumer Behaviour

  Dr. Sangeeta Sahney

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• Mod-02 Lec-04 Market Research and Consumer Behaviour (Contd.)

  Dr. Sangeeta Sahney

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• Mod-03 Lec-05 Market Segmentation and Positioning

  Dr. Sangeeta Sahney

  Playing
• Mod-03 Lec-06 Market Segmentation and Positioning (Contd.)

  Dr. Sangeeta Sahney

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• Mod-04 Lec-07 The Consumer Decision Making Process

  Dr. Sangeeta Sahney

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• Mod-04 Lec-08 The Consumer Decision Making Process (Contd.)

  Dr. Sangeeta Sahney

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• Mod-05 Lec-09 Models of Consumers and Models of Consumer Behaviour

  Dr. Sangeeta Sahney

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• Mod-05 Lec-10 Models of Consumers and Models of Consumer Behaviour (Contd.)

  Dr. Sangeeta Sahney

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• Mod-05 Lec-11 Models of Consumers and Models of Consumer Behaviour (Contd. )

  Dr. Sangeeta Sahney

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• Mod-05 Lec-12 Models of Consumers and Models of Consumer Behaviour ( Contd.)

  Dr. Sangeeta Sahney

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• Mod-06 Lec-13 Consumer Needs and Motivation, Emotions and Mood, Consumer Involvement

  Dr. Sangeeta Sahney

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• Mod-06 Lec-14 Consumer Needs and Motivation, Emotions and Mood, Consumer Involvement (Contd.)

  Dr. Sangeeta Sahney

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• Mod-06 Lec-15 Consumer Needs and Motivation, Emotions and Mood, Consumer Involvement (Contd. )

  Dr. Sangeeta Sahney

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• Mod-06 Lec-16 Consumer Needs and Motivation, Emotions and Mood, Consumer Involvement ( Contd.)

  Dr. Sangeeta Sahney

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• Mod-06 Lec-17 Consumer Needs and Motivation, Emotions and Mood, Consumer Involvement (Contd. )

  Dr. Sangeeta Sahney

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• Mod-07 Lec-18 Consumer Learning

  Dr. Sangeeta Sahney

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• Mod-07 Lec-19 Consumer Learning (Contd.)

  Dr. Sangeeta Sahney

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• Mod-07 Lec-20 Consumer Learning (Contd. )

  Dr. Sangeeta Sahney

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• Mod-07 Lec-21 Consumer Learning ( Contd. )

  Dr. Sangeeta Sahney

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• Mod-08 Lec-22 Personality, Self Concept and Self Image

  Dr. Sangeeta Sahney

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• Mod-08 Lec-23 Personality, Self Concept and Self Image (Contd.)

  Dr. Sangeeta Sahney

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• Mod-09 Lec-24 Consumer Perception, Risk and Imagery

  Dr. Sangeeta Sahney

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• Mod-09 Lec-25 Consumer Perception, Risk and Imagery (Contd.)

  Dr. Sangeeta Sahney

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• Mod-09 Lec-26 Consumer Perception, Risk and Imagery (Contd. )

  Dr. Sangeeta Sahney

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• Mod-10 Lec-27 Consumer Attitudes

  Dr. Sangeeta Sahney

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• Mod-10 Lec-28 Consumer Attitudes (Contd.)

  Dr. Sangeeta Sahney

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• Mod-10 Lec-29 Consumer Attitudes ( Contd.)

  Dr. Sangeeta Sahney

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• Mod-11 Lec-30 Consumer Communication

  Dr. Sangeeta Sahney

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• Mod-11 Lec-31 Consumer Communication (Contd.)

  Dr. Sangeeta Sahney

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• Mod-12 Lec-32 Consumer Groups and Reference Groups

  Dr. Sangeeta Sahney

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• Mod-13 Lec-33 Family and Family Life Cycle

  Dr. Sangeeta Sahney

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• Mod-14 Lec-34 Social Class and Mobility, Lifestyle Analysis

  Dr. Sangeeta Sahney

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• Mod-15 Lec-35 Culture, Sub-Culture and Cross-Culture

  Dr. Sangeeta Sahney

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• Mod-15 Lec-36 Culture, Sub-Culture and Cross-Culture (Contd.)

  Dr. Sangeeta Sahney

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• Mod-16 Lec-37 Interpersonal Communication and Influence

  Dr. Sangeeta Sahney

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• Mod-17 Lec-38 Opinion Leadership

  Dr. Sangeeta Sahney

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• Mod-18 Lec-39 Diffusion of Innovation

  Dr. Sangeeta Sahney

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• Mod-18 Lec-40 Diffusion of Innovation (Contd.)

  Dr. Sangeeta Sahney

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