Product Analytics and AI

Introduction and Customer Analytics module equips you with the foundational knowledge and skills to tie your team's work to actionable analytics. You'll learn to describe the customer journey for testability, design actionable inferences, and understand enough about statistics to drive value effectively.

• Foundation for tying work to actionable analytics
• Understanding customer journey and testability
• Designing actionable inferences and statistical understanding

Demand Analytics module focuses on Lean Startup principles and demand testing. You'll gain insights into designing experiments, testing features, and understanding user habits, allowing you to effectively test demand and experiment patterns.

• Application of Lean Startup principles in demand testing
• Designing and testing experiments and features
• Understanding and testing user habits and demand patterns

UX Analytics module dives into the integration of analytics into the user experience. You'll explore qualitative usability testing, A/B testing, and learn to pair user stories with analytics effectively, ensuring that your design decisions are backed by actionable insights.

• Integration of analytics into the user experience
• Qualitative usability testing and A/B testing
• Effective pairing of user stories with analytics for actionable insights

Analytics and Data Science module delves into the world of data science and its collaboration with analytics. You'll gain an understanding of data executions, data science in real life, and tips for effectively working with a data science team, empowering you to leverage data-driven insights effectively in your agile process.

• Understanding data science and its collaboration with analytics
• Application of data executions and real-life data science scenarios
• Effective collaboration and working with a data science team