Business Foundations

University of Pennsylvania

In Business Foundations, offered by the University of Pennsylvania, you'll gain essential literacy in business language. This Specialization equips you with foundational knowledge to transition into a new career, enhance your small business, or pursue further education in business.

Through five comprehensive courses, you'll delve into the fundamentals of marketing, accounting, operations, and finance. The program culminates in the Capstone Project, where you'll apply your acquired skills to develop a go-to-market strategy addressing real business challenges.

  • Understand branding, go-to-market strategies, and customer loyalty
  • Gain proficiency in analyzing financial statements and disclosures
  • Learn to manage people effectively through motivation and reward systems
  • Explore the basics of corporate finance and operations management

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Business Foundations
Course Modules

Business Foundations comprises six modules: Introduction to Marketing, Introduction to Financial Accounting, Managing Social and Human Capital, Introduction to Corporate Finance, Introduction to Operations Management, and Wharton Business Foundations Capstone. Each module provides essential knowledge in various aspects of business, equipping learners with comprehensive skills for real-world applications.

Introduction to Marketing

Introduction to Marketing, taught by Wharton's top faculty, delves into the core topics of customer loyalty, branding, customer centricity, and practical go-to-market strategies. This course is a part of the Wharton Business Foundations Specialization, culminating in the Capstone Project where you'll address real business challenges.

Introduction to Financial Accounting

Introduction to Financial Accounting equips you with the technical skills to analyze financial statements and disclosures for financial analysis. You'll gain proficiency in reading income statements, balance sheets, and cash flow statements, and apply these skills to a real-world business challenge.

Managing Social and Human Capital

Managing Social and Human Capital, designed by Wharton School's renowned professors, focuses on motivating individual performance, designing reward systems, organizing work for high performance, and making effective management decisions. You'll develop skills to thrive as a business and social organization.

Introduction to Corporate Finance

Introduction to Corporate Finance provides a brief introduction to finance fundamentals, covering personal finance, corporate decision-making, and financial intermediation. Key concepts include time value of money, risk-return tradeoff, cost of capital, and more.

Introduction to Operations Management

Introduction to Operations Management teaches you to analyze processes, optimize flow, manage variability, and drive improvements, enabling you to achieve excellence in operations management and make a significant impact on business performance.

Wharton Business Foundations Capstone

The Wharton Business Foundations Capstone Project allows you to apply your newly acquired analytic skills to real business challenges, including those faced by Wharton-governed companies like Shazam and SnapDeal, or your own organization, addressing real situations and opportunities.

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