This course introduces students to marketing analytics through a wide range of analytical tools and approaches. We will discuss causal analysis, survey analysis using regression, textual analysis (sentiment analysis), and network analysis. This course aims to provide the foundation required to make better marketing decisions by analyzing multiple types of data related to customer satisfaction.
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In this specialization you will learn how to:\n\n• Find, extract, organize and describe data to support business decisions\n\n• Identify, quantify and interpret...
Nossas boas-vindas ao Curso Engajamento, Conversão e o Consumidor. Neste curso, você aprenderá sobre as diferentes técnicas de análise de dados que permitem...
Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core...
Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need...