The Design and Innovation of Business Model course offers a disciplined approach to seeking opportunities and aligning resources for entrepreneurial success. Students will strengthen skills in intuition and visual thinking while applying quantitative methods. The course focuses on observation, the organization of complexity, white space exploration, and storytelling. Students will learn to think like designers and utilize technology to connect and communicate effectively.
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This course comprises four modules that cover topics such as the introduction and history of business models, strategy, innovation and organizational development, methodologies for business model development, and different types of business models.
The first module introduces the concept and history of business models, exploring the six key factors for success and identifying white spaces. It provides an overview of the schedule, evaluation, policies, and methodologies, emphasizing the importance of observation and storytelling.
The second module delves into the role of strategy, innovation, and organizational development in defining and designing business models. It discusses essential skills, business model portfolios, and new skills required for entrepreneurship and innovation, promoting individual practice and peer evaluation.
The third module focuses on methodologies for business model development, covering Gassman’s methodology, design elements, and the University of St Gallen’s business model dimensions. It includes challenges and the delivery of a final project evaluated by peers.
The fourth module explores different types of business models, emphasizing visual thinking and value mapping to identify opportunities. It concludes with a final exam, self-assessment, closure, and a networking session to consolidate learning and insights.
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