Discover the process of rapidly developing innovative products for emerging markets in this comprehensive course by Tecnológico de Monterrey. Through three distinct phases, you will explore diverse social, technological, and consumer megatrends, conceptualize products centered on latent consumer needs, and converge on innovative solutions through prototyping. This hands-on course will equip you with the tools and knowledge to drive impactful product innovation in dynamic market landscapes.
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This course comprises three phases: Divergence - Social Megatrends and Technological Megatrends, Conceptualization - "A Day in the Life," and Convergence - Morphological Matrix, Storyboards, and Prototypes. Each phase is designed to equip learners with essential knowledge and practical skills for developing innovative products for emerging markets.
This phase delves into understanding social megatrends, offering a comprehensive exploration of diverse societal shifts and their implications on product innovation. Through engaging modules and additional materials, you will gain insights into consumer behaviors and societal trends that drive product adaptation and development.
Exploring technological megatrends is the focus of this phase, offering an in-depth understanding of cutting-edge technologies and their impact on emerging markets. Through various modules and supplementary materials, you will gain valuable insights into the technological landscape and its implications for product innovation and development.
Embark on a unique journey with the "A Day in the Life" phase, where you will immerse yourself in the daily experiences of target consumers. Through practical techniques and evaluation processes, you will identify latent needs and consumer pain points, providing a solid foundation for product conceptualization based on real-world insights.
This phase emphasizes structuring innovative ideas by outlining tasks and expected outcomes. Through the exploration of essential tools and techniques, you will learn to align creative ideas with consumer needs, setting the stage for the development of impactful and consumer-centric products.
Immerse yourself in the world of consumer ethnography and the matrix of needs and satisfiers in this phase. By examining consumer behaviors and needs, you will gain a deeper understanding of the factors that influence product development, ensuring that your innovations are well-aligned with consumer demands.
Converge on innovative solutions by leveraging the morphological matrix to synthesize diverse ideas into a cohesive product concept. Through practical demonstrations and case studies, you will learn to refine and consolidate creative ideas into tangible product designs that address consumer needs effectively.
Discover the power of storytelling through engaging storyboards and the practical application of prototypes. This phase will equip you with the skills to visually articulate product concepts and rapidly prototype innovative solutions, ensuring that your ideas are effectively communicated and validated.
Conclude your learning journey by integrating your knowledge and skills into a comprehensive final project. Through an insightful example and practical guidance, you will have the opportunity to synthesize your learnings and showcase your proficiency in developing rapid innovative products for emerging markets.
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