"Action-Driven Business Plan: From the ‘Classroom’ to the World" is a capstone project that culminates the "Startup Entrepreneurship" Specialization. Over six weeks, learners will develop a real-world business plan, guided by Prof. Maital. The course structure includes self-assessment quizzes, peer discussions, and milestone submissions to foster a practical understanding of business plan creation. The course covers the following sections: The Need, the Product, Unique Features, The Market and Future Developments, a Gantt chart, and a project budget. With a focus on practical application, the course aims to equip participants with the necessary skills to translate their entrepreneurial ideas into viable business plans.
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This course comprises six modules that guide learners through the process of creating a comprehensive business plan. From initial planning to finalizing the business plan and pitch, each module facilitates a step-by-step approach to developing a successful business strategy.
Welcome to the course and an introduction from Prof. Maital. Learners will receive an overview of the capstone project and gain access to scaffolding materials, sample plans, and a discussion forum to begin their journey.
Learners will receive guidance from Prof. Maital on the importance of networking and information gathering in the context of business plan creation. This module emphasizes the significance of zooming out to gain a broader perspective on the business idea.
Prof. Maital will guide learners in 'zooming in' to delve deeper into the specifics of their business idea. This module focuses on the detailed aspects of business plan creation, emphasizing the need for thorough analysis and planning.
Developing the initial business design is explored in this module. Prof. Maital provides guidance on shaping the foundational elements of the business, laying the groundwork for the subsequent stages of the business plan creation.
Learners will delve deeper into shaping the business design, with a focus on scaling up the business idea. This module emphasizes the transition from conceptualization to practical implementation, guiding learners in preparing for the final stages of the business plan creation.
In this final module, learners will work on finalizing their business plan and pitch. Prof. Maital will provide a summary and guidance on creating an effective business plan and presenting it through a two-minute pitch video.
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