Armen Berjikly, Founder and CEO of Experience Project, shares the basic concept behind the company: a portal for people to share experiences with others in a similar situation. He illustrates by giving an example of a young mother diagnosed with breast cancer. He notes that his portal offered her an opportunity to talk to people who had similar experiences and thereby making her journey less painful.
Armen Berjikly, Founder and CEO of Experience Project, discusses his transition from corporate life to founding his own company. Berjikly talks about the challenges of bootstrapping his company: dealing with the loss of stable income, juggling jobs to make ends meet, and developing the alpha product.
Armen Berjikly, Founder and CEO of Experience Project, discusses how to build a start-up team, a task that he argues is critical for success. Berjikly suggests building a team of people with complementary skills by reaching out through personal networks and in some cases recruiters. On the other hand, he suggests that entrepreneurs avoid hiring from sites such as Craigslist or other sources where it is difficult to verify someone's skills.
Armen Berjikly, Founder and CEO of Experience Project, talks about different strategies to market a startup, particularly an Internet startup. Berjikly suggests linking to larger sites by building on open platforms such as Myspace and Facebook as well as finding your way into social identification tools such as Digg and StumbleUpon.