Tailoring Products to Customer Needs at Autodesk; Growing Your Career

Stanford University
Course Lectures
  • Carol Bartz, chairman of the board, president and CEO of Autodesk, talks about the need to speak with customers to tailor a standard product for different customer groups. She uses the example of AutoCad and the way it has been tailored to specific customers to meet their requirements. She also says that the best way to make a product a standard is to get it to volume.

  • Autodesk prices and packages its products differently in different countries. Bartz discusses how Autodesk has been successful doing business in emerging markets. She talks about the importance of looking at wage standards and labor standards of the country when selling global products like AutoCad across the world.

  • Stay Interested
    Carol Bartz

    According to Bartz, the more interested you are in things around the world, the more interesting you are to somebody else.Make sure your learning curve is always up and to the right, she adds.

  • Carol Bartz, CEO of Autodesk for many years, underlines the silver lining for many stagnating issues in the workplace. Making a plan for yourself is a good idea, but don't let it limit your scope. By bringing value to the organization, you are the one to benefit most. Learning is the most critical aspect of any job; if you're not growing, it's time to uproot. She also points out that bad managers are great teachers, as they are instructive in what not to do when you finally get to fill their role.

  • Pyramids, Not Ladders
    Carol Bartz

    In this clip, Carol Bartz points out that young workers needn't be afraid of a lateral career move. Ambition often focuses only on upward motion, whereas well-rounded experience in a number of departments - sales, marketing, or customer service, just to name a few - gives a career a solid foundation. Ladders are unstable, Bartz says, but pyramids have depth, safety, and strength.