Martin Eberhard talks about the distribution plan for the new Electric Car. He mentions the restrictions and legal constraints for selling a car through a dealer. He believes direct distribution coupled with a gradual increase in the number of stores would be a critical factor in getting the electric car to the market. He finally notes that this strategy is easier than selling into an existing franchise.
Martin Eberhard talks about his first lesson - Do Something Meaningful. Martin believed that he would be successful only he worked on something that he really cared about. He believed that providing a solution to oil consumption was an issue that needed attention. He talks about how he began his journey by building a solution to this immensely important world economic problem.
Martin Eberhard discusses the shortfalls of using Solar Energy as a key component in manufacturing a car. He believes that using fuel-cells to drive cars is a huge stretch in imagination. He finally notes that a mix of plug-in hybrid and gasoline is a viable idea for an interim solution for alternative energy sources to drive a car.
Martin Eberhard talks about the distribution plan for the new Electric Car. He mentions the restrictions and legal constraints for selling a car through a dealer. He believes direct distribution coupled with a gradual increase in the number of stores would be a critical factor in getting the electric car to the market. He finally notes that this strategy is easier than selling into an existing franchise.