As a seasoned Silicon Valley CEO, Greg states that one of the most important aspects of business is customer service. While this is often the most neglected, and the first to be cut when money is sparse, Greg suggests that saving money on providing great customer service is not a smart move.
An important lesson that Greg learned during his extensive career was to treat everyone with respect. He states that the business world is in fact a small world, and one is likely to interact with the same people many times. It is very important to be respectful of those senior and junior to you.
Greg states that the most corrosive thing that can happen in a company is to have a debate continue after the decision has been made. He suggests that people who are supportive of decisions which they were against are very valuable to an organization.
Greg recounts scenarios where he could have made a little more money by abandoning his value system; however, he is happier for having stuck to his values. He suggests that the best way to make such decisions is to think about what the right thing to do is, and then do it.