Google Analytics' Group Product Marketing Manager Brett Crosby recalls how two brutal blows to his enterprise - losing a huge client in the 11th hour and the tragedy of 9/11 - forced him to reevaluate and streamline.Offices closed, jobs were cut, and salaries were strapped for maximum efficiency.Having the wind knocked out of them also simplified overblown contracts and software, and switched their strategy from making money to market dominance.The result included a better product, a better business, and a market presence that's still flying high today.
When Google Analytics' Group Product Marketing Manager Brett Crosby was landing his first big deal, it took three simple clicks of the send key to make the right contact - and a white paper crafted overnight.His point: tenacity and quick response time are the keys to forward motion.
Google Analytics' Group Product Marketing Manager Brett Crosby recalls how two brutal blows to his enterprise - losing a huge client in the 11th hour and the tragedy of 9/11 - forced him to reevaluate and streamline.Offices closed, jobs were cut, and salaries were strapped for maximum efficiency.Having the wind knocked out of them also simplified overblown contracts and software, and switched their strategy from making money to market dominance.The result included a better product, a better business, and a market presence that's still flying high today.
Get a good copywriter and a graphic designer and you can look a lot bigger than you are, says Google Analytics' Group Product Marketing Manager Brett Crosby.Making your brand look rich makes any small company appear richer.
Analytics company Urchin was acquired by Google because of the professional look of their trade show booth - and because their product was quality, says Google Analytics' Group Product Marketing Manager Brett Crosby.Here, he recalls the nine-month process of the deal, and how a leak to the press nearly lost it all.
Set your business model sights to large.Think globally, use multiple languages, and build your software products to be scalable.Not only will this improve your own company's growth, says Google Analytics' Group Product Marketing Manager Brett Crosby, but it makes you a more appealing fit for acquisition by a larger player.
Brett Crosby, Google Analytics' Group Product Marketing Manager, shares a lesson from Michael E. Gerber's E-Myth series that's helped propel his business strategy: Do every job in your company, and as soon as you understand each one, hire someone else to do it. Too many ventures spend too much time simply focusing on product, and overlook this critical focus on process.