Content Strategy for Professionals: Engaging Audiences

Northwestern University

In this course, professionals at all levels of an organization will learn the best ways to engage their desired audience by implementing strategic stories and information. Content Strategy is a crucial tool for creating meaningful conversations and thought-leadership with users and stakeholders. This course covers topics such as understanding audiences and brand, creating engaging experiences and voice, and practical insights from industry experts. Through a series of engaging modules, participants will gain the skills and knowledge needed to craft valuable, trustable content that resonates with their most important constituents. From creating personas and segmenting audiences to developing a unique content voice and utilizing various channels of communication, this course equips professionals with the tools to stand out in today's complex information age.

Certificate Available ✔

Get Started / More Info
Content Strategy for Professionals: Engaging Audiences
Course Modules

This course consists of three modules that cover essential topics, including an introduction to content strategy, understanding audiences and brand, and creating engaging experiences and voice. Participants will gain practical insights and skills from industry experts, equipping them to stand out in today's complex information age.

Introduction to Content Strategy

Throughout this module, participants will be introduced to the fundamental concepts of content strategy, including the importance of strategic storytelling and audience engagement. They will also learn about the course content and schedule, and how to get the most out of the course. Moreover, participants will meet the team and gain insights from industry leaders.

Audiences and Brand

This module focuses on understanding audiences and brand, emphasizing the creation of personas, segmentation, and targeting an audience with experiences. Participants will also explore marketing and branding content, creating a core creative concept, and understanding media concepts through a case study.

Experiences and Voice

In this module, participants will delve into the importance of experiences and voice in content strategy. They will learn about developing tone and voice, using a story arc, and the talk about and share experience. Additionally, they will explore content experiences and an engaging content voice.

More Marketing Courses

International Marketing & Cross Industry Growth

Yonsei University

International Marketing & Cross Industry Growth is a comprehensive specialization that emphasizes cross-country and cross-industry innovation, preparing learners...

From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories

IE Business School

From Brand to Image offers a comprehensive methodology for creating high-impact campaigns that tell brand stories. Through this course, you will learn about brand...

Meta Marketing Science Certification Exam


Prepare for the Meta Marketing Science Certification exam with this course. Access study guides and resources to succeed in the exam.

عرض اقتراح المبيعات ب Microsoft PowerPoint.

Coursera Project Network

Learn to create attention-grabbing sales proposals using Microsoft PowerPoint in this guided project.