Content Strategy for Professionals

Northwestern University

Content Strategy uses credible, trustworthy, transparent media to communicate stories and information to enhance an organization’s strategic goals. In this Specialization, you’ll learn best practices from recognized industry and academic experts on how to create and implement engaging content across media platforms that the people you want to reach will really value.\n\nYou’ll learn how to engage your audience by implementing their stories and using proven tools and techniques to enhance an audience’s experience and interests. You’ll manage content once created by learning how best to tell an organization’s “content story” across media platforms using a human-centered design. You’ll also learn actionable ways to grow internal and external audiences, and expand your content’s reach.\n\nThe Specialization concludes with a Capstone project that allows you to apply the skills you've learned throughout the courses in response to a real challenge facing organizations today.\n\nTo fit easily into busy schedules, the Specialization is constructed as four, three-week courses to better fit into any lifestyle. It is a program for you, as a professional, to master and then be able to use what you learn here and take it back to work. It's knowledge that will improve both your effectiveness, and your organization's.\n\nEach of the individual courses can be audited for free. Please note that you will not receive a Certificate of Completion if you choose to audit.

Certificate Available ✔

Get Started / More Info
Content Strategy for Professionals
More Marketing Courses

Цифровий маркетинг і електронна комерція від Google


За менш ніж шість місяців, без досвіду або спеціальної освіти ви підготуєтеся до нової кар’єри...

Design engaging Stories for Instagram and Facebook in Easil

Coursera Project Network

By the end of this project, you will learn how to create and design engaging stories for Instagram and Facebook in Easil to promote your business. An essential role...

Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

IE Business School

Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product...

Primeros pasos en Visme

Coursera Project Network

Al final de este proyecto habrás aprendido a crear proyectos simples usando la versión gratis de Visme. Aprenderás en este proyecto guiado a organizar tus ideas...