Content Strategy for Professionals is a Specialization offered by Northwestern University, designed to equip professionals with the skills to create and implement engaging content across media platforms. The course covers audience engagement through strategic storytelling, content management, engaging with multi-channel digital communities, and maximizing content impact. Participants will learn from recognized industry and academic experts and will have the opportunity to apply their skills in a real-world Capstone project.
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The course modules cover engaging audiences, managing content, expanding content's reach, ensuring content's impact, and a Capstone project to apply the learnings. Participants will learn from recognized industry and academic experts.
Content Strategy for Professionals: Engaging Audiences focuses on the best ways to engage an audience by implementing strategic stories and information. Participants will learn to start a conversation with users and stakeholders, using proven tools and techniques to enhance audience experiences and interest.
Content Strategy for Professionals: Managing Content delves deeper into content strategy, covering media platforms, human-centered design, social and mobile media, and legal issues associated with content strategy. Participants will also receive a toolkit to apply at work.
Content Strategy for Professionals: Expanding Your Content's Reach provides actionable ways to grow internal and external audiences, utilizing content trends, engaging with multi-channel digital communities, and enhancing content with new interactivity tools and gamification.
Content Strategy for Professionals: Ensuring Your Content's Impact explores visual communication, social communities, and measuring content effectiveness. The emphasis is on practical application, with skills and toolkits for use in real-world scenarios.
Content Strategy for Professionals: Capstone Project allows participants to demonstrate their learning by developing an effective content strategy package for a fictional web startup. They will create a visual mock-up of a webpage and a comprehensive plan to engage with the audience.
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