Facebook, AirBnB, Tesla, Amazon, Uber – these companies have reshaped the global economy in just a few years. This MOOC, brought to you by three expert professors and researchers from IMT - Telecom Paris, offers a knowledge toolkit for the ongoing digital revolution. It delves into 10 essential concepts that are crucial for understanding the new mechanisms of digital business and innovation.
Each concept is explained through beautifully designed, content-rich instructional videos, complemented by additional resources for further exploration. The course features up-to-the-minute case studies and examples from a wide range of industries. Ideal for learners from diverse backgrounds, this MOOC is supported by the Patrick and Lina Drahi Foundation and is brought to you by IMT - Telecom Paris, a leading European graduate school in the field of digital technology and social science.
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This MOOC explores 10 essential concepts for understanding the new mechanisms of digital business and innovation. Learners will delve into why digital changes everything, creating value in a digital world, and thinking and acting differently in the digital era.
Why Digital Changes Everything delves into the power of digital disruption, the pace of technological change, and the significance of physical spaces in the virtual world. Learners will explore real-world examples and gain insight into harnessing digital disruption effectively.
Creating Value in a Digital World investigates how externalities have become a powerful lever for value creation, the profitability of free or no-margin products, and the importance of pragmatism in the digital race. Learners will also delve into digital business models and strategy in the digital era, complemented by real-world examples.
Thinking and Acting Differently equips learners with the knowledge of how successful digital entrepreneurs make the most of their resources, the key to digital startup success, and the new rationality of seed funds. This module also delves into effectuation in a digital world and the entrepreneurial epiphany, illustrated by real-world examples.
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