Branding and Customer Experience

IE Business School

Whether students come from a Branding or a Customer Experience background or perspective, this course will explore the synergies between and the intersection of the two sets of activities. While there are different approaches to defining a branding strategy, a branding project’s implementation impacts many departments and their customer-facing activities. In this sense, it’s essential to understand branding efforts in the context of Customer Experience. In this course, we will use a framework - adapted from Customer Journey Mapping - for focusing and organizing students' thinking about the operational implications of their branding projects. Through the framework, we will derive an operational language for aligning activities and measuring impacts across multiple departments and the customer touch points they manage.

Certificate Available ✔

Get Started / More Info
Branding and Customer Experience
More Marketing Courses

Google Digital Marketing & E-commerce


Prepare for a new career in the high-growth fields of digital marketing and e-commerce, in under six months, no experience or degree required. Businesses need digital...

Erstelle Stories für Instagram und Facebook in Easil

Coursera Project Network

Nach Abschluss dieses Projekts, kannst du ansprechende Stories für Instagram und Facebook mit Hilfe der gratis Version von Easil entwerfen. User von sozialen Netzwerken...

Kreiere Logos für dein Unternehmen mit Canva

Coursera Project Network

Nach Abschluss dieses Projekts, kannst du verschiedene individuelle und exklusive Logos mit Hilfe der gratis Version von Canva kreieren und gestalten. In diesem...

Strategic Innovation: Managing Innovation Initiatives

University of Illinois at Urbana-Champaign

You may have noticed that what is new often behaves differently than what has become accepted over time whether it is in a market, technology, or with people and...