Atrair e engajar clientes com marketing digital is a comprehensive course offered by Google, designed to equip learners with practical skills in optimizing websites, utilizing search engine marketing, and engaging potential customers.
Throughout the course, students will delve into topics such as search engine optimization (SEO), search engine marketing (SEM), and graphic advertising to attract and engage online customers. With a focus on understanding marketing funnels, keyword research, and Google Search Console, participants will gain valuable insights into improving website traffic and customer engagement.
Through real-world examples and practical activities, participants will learn to identify customer personas, enhance brand recognition, and increase customer loyalty. The course is ideal for beginners with no prior experience in digital marketing, offering a comprehensive foundation to pursue a career in digital and e-commerce marketing.
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Atrair e engajar clientes com marketing digital comprises four modules covering topics such as customer engagement strategies, search engine optimization, application of SEO, and search engine marketing.
Introdução sobre como atrair e envolver os clientes com marketing digital provides an overview of customer engagement strategies, including brand awareness, consideration, conversion, and loyalty. Participants will explore practical examples and activities to understand the marketing funnel and its benefits, helping them enhance brand recognition and increase customer loyalty.
Entenda a otimização para mecanismos de busca (SEO) delves into the fundamentals of search engine optimization, covering topics such as Google's search engine, SERPs, algorithms, and keyword research. Participants will learn how to optimize website content for SEO, understand site structure and navigation, and explore best practices to improve site ranking.
Como aplicar a otimização para mecanismos de busca (SEO) provides practical insights into optimizing website content, images, titles, meta descriptions, and structured data. Participants will also explore mobile optimization, link building, and utilize Google Search Console to monitor site performance and user behavior.
Marketing para mecanismos de busca (SEM) e publicidade gráfica covers the benefits of search engine marketing (SEM), common ad formats, Google Ads, keyword identification, and ad creation. Participants will learn about bidding strategies, account structure, and gain practical experience in creating effective search and graphic ads.
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