Foundations of Marketing Analytics

Emory University

In this specialization you will learn how to:\n\n• Find, extract, organize and describe data to support business decisions\n\n• Identify, quantify and interpret relationships between variables\n\n• Derive customer insights from your data\n\n• Develop spreadsheet models to analyze data, evaluate risk and optimize business decisions\n\n• Present and justify a course of action to management\n\nThe capstone project will give you an opportunity to apply what has been covered in the specialization to solve a marketing analytics problem.

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Foundations of Marketing Analytics
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