This course provides an in-depth exploration of the intricate relationship between advertising and society, delving into its impact on culture, history, and the economy. Through contemporary theories on visual communication, students will learn to analyze the complex levels of meaning in print advertisements and television commercials. Covering a wide range of thought-provoking topics, this course offers insights into the origins of advertising, the interpretation of ads, and the depiction of race, class, gender, and sexuality in advertising.
With no specific background required, the course is accessible to all. Each week focuses on a distinct theme, with lectures discussing theoretical frameworks and applying them to specific advertisements. The course format includes lectures with illustrative elements such as PowerPoint slides, print advertisements, and TV commercials. Additionally, students will have access to free online resources, including an online textbook and recommended readings.
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This course consists of seven modules, each addressing a unique aspect of advertising and its societal implications. From the origins and manipulation of advertising to its portrayal of race, gender, and sexuality, students will gain a comprehensive understanding of this influential industry.
This module explores the origins and evolution of advertising, providing insights into its historical context and the influence of media. Students will gain a comprehensive understanding of the foundations of advertising and its impact on society.
Delving into the psychological aspects of advertising, this module examines the concept of manipulation and subliminal advertising. Students will analyze public perception, ethical considerations, and the potential impact of advertising on consumer behavior.
Uncover the multi-layered meanings in advertisements, going beyond surface-level interpretations. Students will learn to analyze and interpret TV commercials, gaining insights into the complex messaging conveyed through visual media.
This module provides an in-depth look into the creative process behind ad creation, exploring the role of research and creativity in advertising. Students will gain insights into the various elements involved in producing effective advertisements.
Examining the portrayal of race, class, gender, and sexuality in advertising, this module delves into the societal implications of these depictions. Students will analyze gender representations and the depiction of diversity in advertisements.
Exploring the controversial topic of sex in advertising, this module delves into the concept of sex selling and niche marketing. Students will gain insights into the portrayal of sexuality in advertising and its impact on consumer behavior.
Looking towards the future, this module examines the evolving landscape of advertising. Students will gain insights into emerging trends, technological advancements, and the potential impact of advertising on future societies and cultures.
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