Course

Choosing an Objective for a Facebook Ad Campaign

Coursera Project Network

Learn to select the perfect Facebook Ad Campaign Objective for your brand using the Ads Manager. Understand the differences between Awareness, Consideration, and Conversion, and create all 11 types of Facebook Ad Campaign Objectives.

Identify 11 types of Facebook Ad Campaign objectives
Understand the differences between Awareness, Consideration, and Conversion
Create the right Ad Campaign Objective for your brand

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Choosing an Objective for a Facebook Ad Campaign

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