In a dynamic business environment, understanding the pivotal role of brands is crucial for market success. This course delves into the multifaceted nature of brands, emphasizing their influence on consumer behavior and societal dynamics. You will explore advanced brand management strategies, including brand positioning, architecture, and extensions, to drive meaningful market impact. Additionally, the course covers brand equity, data tools, sentiment analysis, and valuation models that guide strategic marketing decisions. Through this comprehensive learning experience, you will gain insights into building brand value statements, leveraging emotional branding, and implementing sustainable branding initiatives. The course is designed for marketing professionals, brand managers, entrepreneurs, and individuals aiming to enhance their brand management skills in a competitive market.
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This course covers essential aspects of brand management, including brand positioning, architecture, extensions, emotional branding, sustainable initiatives, and brand governance frameworks, empowering learners to drive meaningful market impact.
This module focuses on building and sustaining a strong brand. It covers topics such as brand positioning, architecture, extensions, leveraging technology, integrated marketing communications, building brand advocacy, and loyalty. Learners will gain insights into customer-based brand equity, measuring brand equity, social media sentiment analysis, emotional branding, influencer marketing, and sustainable branding initiatives.
Professional Selling: 3 Steps to High-Performance is a comprehensive specialization designed to elevate sales skills for rookies, professionals, and leaders. It...
Create and design engaging stories for Instagram and Facebook in Easil to promote your business with gradients to make a statement in your social media stories.
Introdução ao Marketing Analítico oferece uma introdução prática e simplificada ao uso de dados em marketing para embasar decisões estratégicas.
This course provides essential insights into transforming social marketing from an untracked investment to a vital part of your company’s marketing strategy.