An Introduction to Consumer Neuroscience & Neuromarketing

Copenhagen Business School

Explore the fundamental concepts of consumer neuroscience and neuromarketing in this engaging course offered by Copenhagen Business School. Delve into the unconscious processes that influence consumer decisions and gain a deeper understanding of the methods employed in these emerging fields. The course provides a detailed overview of the basic brain mechanisms involved in consumer choice, shedding light on the implications for businesses and the future uses of neuroscience in the corporate world.

  • Gain insights into the unconscious processes that drive consumer decision-making
  • Explore the methods and tools used in consumer neuroscience and neuromarketing
  • Understand the basic brain mechanisms involved in consumer choice
  • Discover the current and future applications of neuroscience in the business context

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An Introduction to Consumer Neuroscience & Neuromarketing
Course Modules

This course comprises six modules covering various aspects of consumer neuroscience and neuromarketing, including attention, sensory marketing, emotions, memory, and neuroethics, providing a comprehensive understanding of the field.

What is Neuromarketing all About?

Module 1 provides an introduction to neuromarketing, offering an overview of the brain and the methods used in consumer neuroscience. The module delves into the core concepts and readings essential for understanding neuromarketing.

Attention & Consciousness

Module 2 explores attention and consciousness, featuring interviews and discussions on tools and methods related to neurovision. Gain insights into the factors that influence attention in consumer behavior.

Sensory Neuromarketing

Module 3 focuses on sensory neuromarketing, examining sensory load charts and featuring interviews with experts in the field. Understand the role of sensory stimuli in consumer decision-making processes.

Emotions & Feelings, Wanting & Liking

Module 4 delves into emotions, feelings, wanting, and liking in consumer behavior, exploring case studies and interviews with professionals. Gain a deeper understanding of the emotional aspects of consumer decision-making.

Learning & Memory

Module 5 covers learning and memory in the context of consumer neuroscience, featuring case studies and interviews with industry experts. Explore the influence of learning and memory on consumer behavior.

Neuroethics and Consumer Aberrations

Module 6 addresses neuroethics and consumer aberrations, featuring interviews and discussions on the ethical considerations of neuromarketing. Gain insights into the ethical implications of applying neuroscience in consumer research and marketing.

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